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COLUMBIA, SC - December 9, 2021 – BDB Collegiate Solutions is pleased to announce it has entered into a partnership with the University of South Alabama Athletics Department to assist in its efforts to grow its corporate sponsorship program. We will help to continue building corporate relationships, identify existing and future assets, establish pricing models and assist in developing proposals and collateral materials. BDB will also represent USA to national and regional corporate partners in an effort to grow the brand throughout the country.

Founder and CEO Don Williams said, “We are excited about the opportunity to work with a program like South Alabama. We are excited to partner with veteran leaders like Athletics Director Dr. Joel Erdmann, Deputy Athletics Director Daniel McCarthy and the staff there. South Alabama and the Mobile area present great opportunities for both the University and the business community. We are looking forward to complementing the outstanding facilities and department already in place.”

Daniel McCarthy, South Alabama Deputy Athletics Director, said, "We are extremely excited about the opportunity to partner with BDB Collegiate Solutions. As the University of South Alabama continues to make meaningful and intentional strides towards being a premier athletics program in the Group of 5, we look forward to working with Don and Bobby to not only solidify our existing corporate relationships, but to also increase our reach throughout the State of Alabama and greater Gulf Coast region. Their extensive experience and proven success in this space will be a tremendous resource for our Jaguar Sports Properties team and will help us better position South Alabama Athletics for an even brighter future.”

Founded in 1963, the University of South Alabama is a comprehensive research and teaching university that provides students with an exceptional education in academic disciplines encompassing various majors. USA’s athletics program competes at the NCAA Division I Football Bowl Subdivision level and is a charter members of the Sun Belt Conference. Proudly sponsoring 17 sport programs, the Jaguars have earned over 120 conference championships and captured the Vic Bubas All-Sports crown on 15 occasions, including five in the last seven years.

BDB Collegiate Solutions is a Columbia, SC based company devoted to working with Universities at all levels who wish to grow their corporate sponsorship business internally. South Alabama joins Brigham Young, Western Carolina, La Salle, Wheaton College, Southern Indiana and Carson-Newman as schools which have partnered with BDB since April of this year. BDB specializes in training, staffing, asset valuation and expansion as well as national representation and activation.

For more information on BDB Collegiate Solutions, please visit

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