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COLUMBIA, SC - July 6, 2021 – BDB Collegiate Solutions is pleased to announce it has entered into a partnership with La Salle University Athletics to assist in its efforts to grow its corporate sponsorship program. BDB will be involved assisting the University in growing its corporate sponsorship program, expanding inventory opportunities, and collaborating on expanding regional and national partners. BDB will assist in helping staff charged with establishing La Salle Athletics as a potent marketing force in the Philadelphia market. BDB will help in establishing pricing models and will assist in developing proposals and collateral materials.

Founder and CEO Don Williams said, “We are excited about the opportunity to work with a program like La Salle University. La Salle has a storied history as a member of Philadelphia’s Big Five and we are incredibly excited to be a partner with such an iconic institution. Under the leadership of Athletics Director Brian Baptiste, La Salle is poised to make historic strides within the Atlantic 10 Conference and nationally. We are hopeful to be a part of the exciting future of La Salle Athletics.”

“La Salle is excited to partner with BDB Collegiate Solutions, as we look to develop our corporate sales and marketing department," La Salle Director of Athletics and Recreation Brian Baptiste said. "Don and Bobby are industry leaders in this space, and their knowledge and mentorship will be invaluable in providing our team the framework needed to successfully position La Salle Athletics into the future."

La Salle University was established in 1863 through the legacy of St. John Baptist de La Salle and the Brothers of the Christian Schools teaching order, which St. La Salle founded in 1680. La Salle University is an educational community shaped by traditional Catholic and Lasallian values and has been consistently recognized for excellence and value by U.S. News & World Report, The Wall Street Journal/Times Higher Education, Money magazine, Forbes, and The Princeton Review. The New York Times ranked La Salle in the top 6 percent nationally for median income of its graduates at age 34. Globally, Lasallian education reaches over one million students in 77 countries on six continents; this includes more than 1,000 schools, universities, and centers of education, and 65 colleges and universities with six located in the United States.

BDB Collegiate Solutions is a Columbia, SC based company devoted to helping Universities at all levels to grow their corporate sponsorship business internally. La Salle University joins Brigham Young, Western Carolina, Wheaton College (Mass) and Carson-Newman who have all partnered with BDB since April of this year. BDB specializes in training, staffing, asset valuation and expansion as well as national representation and activation.

For more information on BDB Collegiate Solutions, please visit

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